Amul samosas and patties: Coming soon to a market near you!

In coming weeks, Amul is planning to come up with as many as 7 or 8 types of frozen snacks

By: News Desk |
March 26, 2017 10:56 am

For years, Amul and milk products have been synonyms but now this dairy cooperative is planning to expand and in coming days will also be selling paranthas and samsosas.

Now, frozen paneer, cheese parathas, patties and samosas will soon be available in Amul parlours. The idea for introducing these products came as Amul already has various well established cold chains across the country therefore keeping these products won’t be an issue and with the availability of these chains various options can be provided to consumers.

In coming weeks, Amul is planning to come up with as many as 7 or 8 types of frozen snacks and in due course of time will have a variety of frozen products to offer.

RS Sodhi, MD, Gujarat Co-operative Milk Marketing Federation (GCMMF), which markets milk and milk products under Amul brand told TOI, “Amul is the only player which has a well-established cold chain network with 66 depots and 2 lakh outlets from Leh-Ladakh to Kanyakumari and from Jaisalmer to Shillong. Frozen food products are already being consumed in India. Hence, we thought of venturing into it”.

As it is venturing into the frozen product markets, Amul is all set to invest around Rs 2,000 for the next two years and will be forming new dairy plants in Kolkata and Vashi. With the expansion, Amul is also planning to set up a plant in Varanasi.

Also, Amul will be investing approx Rs 600 crore in Gujarat in order to expand the milk processing. Sodhi said, “GCMMF’s turnover is expected to rise by nearly 18% to Rs 27,000 crore in fiscal 2016-17.”