Perhaps in a move to make our younger ones ‘sanskari’ and to avoid ‘indecent and inappropriate viewing’, the government strictly asked TV channels not to air condom ads between 6 AM and 10 PM. The Ministry of Information and Broadcasting banned condom ads from airing in the day and restricted them to be aired only during the wee hours of the night after the Advertising Standards Council of India (ASCI) requested the ministry to take a call on such ads and their telecast timing.
Terming the condom ads “indecent especially for children” which can create “unhealthy practices” among them, the Ministry in an advisory said,
It has been brought to the notice of the Ministry of Information and Broadcasting that some channels carry advertisements of condoms repeatedly which are alleged to be indecent especially for children.
The move has, however, received mixed responses. On one hand a few have welcomed this move, while others have slammed the government, reasoning that such a move would hardly filter out what children view.
As soon as the news broke, people took to microblogging site Twitter and poured their hearts out on the matter. Quickly, Twitter was flooded with hilarious responses. Check out some of the epic tweets here:
Sanskari sarkar… These morons need to understand the importance f sex education for teens
— Vikas (@vik_gupta9) December 11, 2017
Kids don’t watch anymore you idiots. They have smartphones.
— Talking Brinjals (@talkingbrinjals) December 11, 2017
Any advisory in regards of timeline for using it??? pic.twitter.com/qLc6FnspCR
— Samarjit Yadav (@samarsdesire) December 11, 2017
Also read: Here’s what happens if you use an expired condom
Any sermon on when to use them? Should they be used during those hours only too?
— Aman Abbasi (@_Aman_Abbasi) December 11, 2017
Ok… keep telling the kids “ ek farishta aya hai aur tumhe mere godh mein rakh ke gaya hai”
— Jithendra (@hydbadshah) December 12, 2017
You want everyone to turn into a swayamsewak now?!! Lol
— Saileena (@saileenas) December 12, 2017
Yea and now the tourism ministry restricts visitors to khajuraho before 10pm . Jo dekhna hai raat mein dekho. pic.twitter.com/wwm22dsF9m
— Harmeek Bhamra (@harmeekbhamra) December 11, 2017
See condom ads just before the act ? .. kinda foreplay visuals WTF
— N3lson (@n3lson11) December 11, 2017
Stupids!!! Who knows ppl might be making babies instead of watching idiot box in those hours.Anyway BJP shd feel happy as more Hindus will be reproduced.
— Anita Rupani (@anitarupani) December 11, 2017
I am surprised why this ministry not issued the ban on use of condom on government holiday? Or handover your used condom to the government
— God Father (@DGreatGodfather) December 11, 2017
What about newspapers delivered early morning at homes with front page ads. Any bans?
— Essay (@ess_aggarwal) December 11, 2017
Also read: Yes, female condoms do exist and here’s all you need to know about it!
What next?
“You can use them from 10 pm to 6 am”— Sanwal Sharma (@sanwal_sharma) December 11, 2017
While some took a jibe at the government, others came to the fore to support the move.
First time ever a good decision arrived from Modi govt. .. !
— Live Wire (@honourtheankur) December 11, 2017
Much awaited move.
— B M Sharma kimothi (@KimothiB) December 11, 2017
A welcome move! But, what about lingerie ads? They should also be time-regulated. Some deo ads have also been quite crass. A more robust monitoring mechanism is required.
— Dinesh Bajaj (@justaname99) December 11, 2017
In September this year, a condom advertisement featuring Sunny Leone drew protests in Surat from a right-wing group, Hindu Yuva Vahini. The ad, which was displayed on hoardings across the city, carried a message in Gujarati—”play but with love”—and was widely shared on social media.
Also read: World’s most expensive luxury condoms are actually pretty affordable. Check them out!
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