After formulating the new stringent cow protection law, the Bharatiya Janata Party (BJP) government in Gujarat now plans to launch cow-oriented startups – aiming to promote cow-based industry in the state. The startups can be opened for professional cow rearing to sale of products like cow milk, ghee, arak, medicines, beauty cream and gau mutra. Their focus would be on branding cow products through new mediums.
According to a Times of India report, the Gau Seva Aayog is starting a statewide consultation with chambers of commerce, industry associations, and major companies, to support cow-based startups. The Gujarat government will also form a special venture fund.
According to the report, Dr Vallabh Kathiriya, chairman of Gau Seva Aayog feels that there is a huge scope for cow rearing and making cow-based products commercially successful. He believes that it will also provide jobs to thousands of people.
The Aayog wants to experiment because so far such startups haven’t been promoted in this way. It will now promote cow-based startups and PM Narendra Modi’s “Make in India” scheme. The Aayog is also planning to invite top industrialists, chambers of commerce, various industrial associations, especially the MSME association, to make the cow-based startups a grand success.
The report suggests that there is ample scope for such startups in rural and semi-urban areas as well as for selling cow-based products online and offline in major cities.
The Aayog is also planning a statewide “Gau Sant Samellan” (gathering of saints), to raise awareness about the new cow protection law and to promote cow-based economic and conservation activities. The BJP is expected to start a “Gau Raksha Jan Jagruti Yatra
” across the state, to popularize the new law and woo Hindu voters.
