5 Desi Brands That Are All About Sustainable Fashion

Vibrant maxi dresses, slouchy shirts and pants to printed floral kurtas, blouses, and those I-slept-in-them jumpsuits, these brands have them all.

By: News Desk |
October 11, 2018 1:37 pm

Who doesn’t want to look posh? Who doesn’t want that I-just-had-lunch-at-Khan-Market-and-now-I-will-shop-at-Emporio look ?

Some of us are born into poshness while others have to work a little bit to achieve the look.

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Don’t worry, we have got you covered. Vibrant maxi dresses, slouchy shirts and pants to printed floral kurtas, blouses, and those I-slept-in-them jumpsuits, these brands have them all.

Cotton World

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#Repost @thestylechatter (@get_repost . Styled this outfit from @cottonworldlive – I picked this up in a XL because i wanted to belt it up on the waist. ciggarette pants in a S . . #lipstick #lipshade #maybelline #outfitdetails #cottonworld #cottonworldlive #fashion #fashionblog #fashionblogger #fashionpost #styleblogger #styleblog #stylepost #lookbook #stylist #styling #bloglovin #bloglovinfashion #fashon #ootd #wiw #whatiwore #thestylechatter

A post shared by Cottonworld (@cottonworldlive) on Oct 9, 2018 at 4:36am PDT

In 1987, Coton World started off as an export manufacturing unit and wanted to use the excess fabric to make quality cotton shirts. Endorsed by Kalki Koechlin, the brand that focuses on natural clothing, now makes jumpsuits, skirts, dresses and pants.

The Eco Trunk

They describe themselves as an earth-friendly, vegan e-commerce portal that is kind to animals and humans alike. Their Instagram page is a delicious mix of gluten-free food, apparel, jute bags, unconventional laptop bags and upcycled footwear.

Check out their Insta page here.

Ethicus

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@sanganagosalia we love this picture you sent us. #twinning awwwww !!! Absolutely gorgeous & you both look so beautiful! #happycustomers #happyus #teamethicus

A post shared by Ethicus (@ethicus.in) on Apr 14, 2018 at 10:50pm PDT

Ethicus is a Farm to Fashion initiative of the husband-wife duo Mani Chinnaswamy and Vijayalakshmi Nachiar. Almost a decade old, the brand aims to revive the rich local hand weaving traditions of the area. (sic) Their delightful range of handcrafted organic cotton sarees is fascinating, traditional and chic.

Click here to check out their collection.

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Brass Tacks

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Our Long Culottes on the colourful streets of Pondicherry. Thank you for the photos Jojo! #Repost @enemyofprogress ・・・ Just let your hair down, girl. by @blue_a_berry

A post shared by Brass Tacks (@brasstacksindia) on Aug 23, 2018 at 2:23am PDT

Followed by celebrities including Lisa Ray, Brass Tacks designs for passionate, ambitious women who represent contemporary women. The brand loves playing with textures, colours, and weaves of handcrafted textiles and the result, might we add, is a magnificent-cum-stylish-experimental collection. They have stores in Chennai and Bengaluru and ship worldwide.

Click here to view their collection.

Upasna

With 6 projects – Small Steps, Tsunamika, Varanasi Weavers, Paruthi, Janaki, Tranquebar, Upasna earnestly tries to create sustainable products. The brand, which is a unit of Auroville, strongly advocates that fashion has the power to change the lives of all the unsung heroes (read farmers, spinners, weavers, printers, tailors, designers) who contribute to what we wear.

Shop from their collection here.

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