‘Beauty lies in the eyes of a beholder’, do we really understand the meaning of this phrase? Sadly, no. And unfortunately, we Indians are one of the largest consumers and promoters of fairness creams because agree or not, we are obsessed with fair skin. We fail to understand the fact that dark is beautiful and every skin colour is unique in its own way. Though many things are constantly being said and promoted by people around, sadly there are only some who believe in the power of it. And one of them who is here to bring a positive change is a UK-based designer — Ayush Kejriwal.
Ayush Kejriwal couture
(Photo: Instagram/ @designerayushkejriwal)
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Ayush is not only known for his beautiful Indian couture but also for the controversies that are created by his collection. Earlier, Ayush was in news for his controversial hijab and a saree pairing that eventually stirred a religious debate. However, this time it is his models who are grabbing all the limelight and it’s inspirational beyond words.
Ayush Kejriwal couture
(Photo: Instagram/ @designerayushkejriwal)
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Ayush is trying to break the ‘Fair Is Beautiful’ stereotype through his work and that is why he decided to showcase his collection by featuring stunning dusky models. Yes, you read that right! And every single picture of his bright and colourful collection has a story of its own.
Ayush Kejriwal couture
(Photo: Instagram/ @designerayushkejriwal)
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In fact, in one of his posts, Ayush said, ‘Many times I get messages asking me to suggest something for someone who is dark skinned. It breaks my heart when people choose not to wear something they want. Society, people’s opinion or Bollywood celebrities should not dictate what we wear. I am a designer but I have never thought about skin colours when making clothes. I ask all you lovely people to rise above this prejudice and embrace who you are.‘
Here’s a look at some of the stunning pictures of dusky models flaunting his collection with utmost style and confidence:
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