Why Sonam Kapoor’s fashion brand ‘Rheson’ is way ahead of other celebrity fashion lines

While we all know that stardom comes with its own pros and cons, Sonam Kapoor knows exactly how to use it to promote a celebrity brand

By: Ekta Agarwal |
November 15, 2017 1:53 pm

Tags: Sonam Kapoor,

Sonam Kapoor, often called Bollywood’s foremost fashionista has not only given us some major fashion goals but also introduced us to her uber chic and fashionable brand ‘Rheson’. Sonam and her younger sister Rhea Kapoor, who run the brand together, launched Rheson last year and courtesy its illustrious clientele, it’s become pretty popular. But it isn’t just the stars who are making the brand popular – it is also Sonam’s exceptional marketing and brand promotion skills that could leave professional marketers behind.

With its quirky design and pocket-friendly price tag, Rheson had to be one of the top celebrity brands. Right? But who knew that Sonam will make that happen in just a year. Hrithik Roshan, Anushka Sharma, Deepika Padukone all own stakes in fashion brands with their name – but nobody has managed the sort of buzz that Rheson has.

A post shared by Rheson (@wearerheson) on Oct 1, 2017 at 10:31pm PDT

ALSO READ: Sonam Kapoor’s airport look is so inexpensive that you can easily make it yours!

Whether it is a vacation or the airport, Sonam wears her own label with the utmost sass. Having famous friends never hurt anybody and Sonam has made sure that her friends from the industry wear it too. Be it Kareena Kapoor Khan, Alia Bhatt or her BFF Jacqueline Fernandez — if there was one thing Sonam and Rhea could do to make pop culture-obsessed millennials sit up and notice, it was celebrity endorsements.

A post shared by Rheson (@wearerheson) on Oct 12, 2017 at 4:11am PDT

ALSO READ: Kareena Kapoor, Jacqueline Fernandez or Sonam Kapoor: Whose airport look made you fall in love with the colour black?

Here are the tricks Sonam used to promote her brand:

She began promoting the brand much before it launched — with quirky sneak peeks
She made sure that it was available at a retail store like Shopper’s Stop, that the urban middle class frequents – slotting it as fashionable AND affordable
She knows that people relate to a brand when they see it on their favourite celebs and that totally worked in her favour
Never underestimate the power of an aesthetically shot picture. This, Sonam has perfected to a T.

A post shared by Rheson (@wearerheson) on Aug 19, 2017 at 5:12am PDT

A post shared by Rheson (@wearerheson) on Sep 19, 2017 at 4:15am PDT

ALSO READ: Internet comes out in support of Sonam Kapoor after she is skinny shamed

Well, last but not the least, it won’t be wrong to say that the credit for the success of Rheson goes to Sonam Kapoor and her brilliantly fashionable marketing strategy. Way to go girl!

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