Thanks to the Shahrukh Khan effect, Kolkata Knight Riders the team from the east has again been named as the most valuable Indian Premier League brand. Even last year, KKR was at the numero uno spot in these ratings. Gautam Gambhir-led KKR finished third in the overall rankings just losing out to old-nemesis Mumbai Indians, but that has not seen a dip in the popularity levels. Of course thanks to the ‘badshah of Bollywood’. According to a report published by the global corporate valuation, analytics, and strategy firm Brand Finance, KKR is now valued at $58.6 million after the recently concluded IPL, which is 23% more than their last year’s valuation.
According to the same reports the star-effect seems to have not worked for Royal Challengers Bangalore as they finished at the bottom of the points table and it was a shame to see world class players play in the fashion they did. Mumbai Indians this year lifted the IPL crown for the third time in the tenth edition after defeatin Rising Pune Supergiant, a team that beat MI three times in the tournament.
KKR bieng the most valuable brand means SRK’s business is doing really well, thanks to his popularity which is unmatched. IPL 10 winner Mumbai Indians is second in that list, with a valuation of $54.1 million. Last year’s champion Sunrisers Hyderabad have secured the third place with $46.5 million.
So what is brand value?
“The company arrives at a brand value on the hypothetical premise that a brand is an asset which can be transferred or lent for a consideration, which can be called a royalty or a license fee. It is the amount that such a transfer would command that determines the brand value,” said Ajion Francis, managing director of Brand Finance India. To make things more transparent, he added: “To put it simply, the brand value is created on the basis of how much of a franchise’s absolute revenue the brand hypothetically contributes.”
