To porn or not to porn— that has been India’s biggest question for years now.
We pretty much have a love-hate relationship with porn. While the Kamasutra has made us the brand ambassadors of the ol’ bow chika wow wow, we’ve also briefly banned porn 2015 because sanskaars.
In 2016, Ambani threw the Jio bomb– no one saw that coming (pun intended). As they started handing out free 4G connections to basically anyone who was willing to sign up, millions of people joined the bandwagon. Who doesn’t want free and fast access to the internet? It’s got Facebook, Instagram, porn, Twitter, YouTube, porn, Tumblr… and did we mention porn?
According to a recent Pornhub study, India is now the third-biggest porn-watching country in the world. “Indian HD” was actually one of the top trending searches on the website. India is leading in terms of traffic:
The fact that 86% of this traffic came from phones proves that Jio’s dhan dhana dhan offers are to be thanked for this surge:
If all this isn’t proof enough, Pornhub itself went ahead to explain why India jumped from 4th (in 2016) to 3rd position:
Major shoutout to the Ambanis for making sure every Indian out there sleeps well.
(Data: Pornhub.com/insights)