It’s a great week to be a woman of plus-size or a body type which cannot be categorised in the usual set boxes of body image that society has deemed as acceptable. #ImNoAngel Challenge is back and the campaign is winning hearts all over the globe. The campaign which started out to target the ideal image reinforced by Victoria’s Secret angels. The campaign is a counter to the claim that only a certain body type is acceptable in the fashion world. Lane Bryant models call themselves, the anti-angels. These models are not zero size figures that we are used to seeing. No, they are curvier and far more representative of the average American woman. As a bold step to distance herself from Victoria’s Secret, Lane Bryant is targeting the lingerie market with a tongue-in-cheek campaign. The social media hashtag #ImNoAngel features a video of six lingerie-clad women, including Swimsuits for All spokesperson Ashley Graham. These women are talking about what makes them feel sexy.
These women are talking about what makes them feel sexy and we are sure loving every moment of it.
“It’s all about how you feel,” one model says.
The Orange is the New Black actress Danielle Brooks has also joined hands with the campaign which asks women to post photos of themselves on social media feeling confident and beautiful. The hashtag #ImNoAngel is promoting a strong body image for all models or women of different body types.
All over Facebook, Twitter and Instagram women began posting pictures in their lingerie
Trying to be perfect is a waste of time. #ImNoAngel and that’s what I love about myself. @lanebryant @Refinery29 pic.twitter.com/4Zi7gshcdq
— Beck (@manfattan) April 7, 2015
You can watch the video of the campaign here:
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