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Interested in making memes? Gucci might have a job for you

It's finally possible, folks! You can make money out of making memes. All thanks to Gucci!

Everyone always tells you to do the things that you love and pick that as your profession. You know how that famous saying goes, “Choose a job you love, and you will never have to work a day in your life.” That mostly extends to people who have more “socially acceptable” aspirations ( I guess one draws a line at “artist”). But, what if the only thing that you love is making memes? Are you doomed to be dissatisfied at work for all eternity? (At least most people will share your pain) Not at all! Then, you apply for a job at Gucci!

The Italian luxury fashion brand has become a hotbed for Gen Z-friendly material. They are targeting the internet savvy crowd and have now taken it to the very next level. Gucci is now making memes as part of their latest online advertising campaign. And to do so, they have hired a bunch of meme enthusiasts.

In collaboration with international meme creators (@textsfromyourexistentialist, @beigecardigan), Gucci had launched their “#TFW [That Feeling When] Gucci” campaign. “The final memes are either the result of a two-way or three-way collaboration and once more demonstrate Alessandro Michele’s desire to engage with a wider creative community than that which traditionally locates around the world of fashion,” Gucci said in a recent press release.

So, there you have it, folks. The dankest of memes brought to you by Gucci. Here are some of their creations which are already going popular among millennials.

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#TFWGucci William Ndatila (@williamcult) has a darkly luxurious aesthetic. His addictive Instagram feed ranges from memes to videos of upcoming DJs and eerie images, curating a personal style from found digital material. For #TFWGucci and #LeMarchédesMerveilles timepiece, Ndatila found Italian Renaissance painter Agnolo Bronzino’s portrait of Eleonora di Toledo, created in 1560, and captioned it. This is an example of a reaction meme—an image a user reposts to express their own feelings. Here, Eleonora is disappointed in the quality of gifts from her potential suitor. — Text by @kchayka. Read more through link in bio.

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#TFWGucci Goth Shakira @gothshakira is a Montreal-based artist whose Instagram meme account is inspired by Latin American style and queer culture. Mingling Spanish and English, Goth Shakira’s memes are collages with a message about feminism, freedom, and creativity. She consciously pushes the boundaries of memes into visual art, participating in panels and exhibitions that frame digital artifacts as just another, equally important part of physical culture. — @kchayka Discover more through link in bio.

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#TFWGucci Derek Lucas, AKA @champagneemojis was inspired by the super-recent Arthur meme — the cartoon aardvark represents utter frustration with a clenched fist. New York-based photographer Benjamin Langford (@blangblang92) reinterpreted the meme through his own lens. Langford shoots flowers with a languorous, detached gaze, printing them larger-than-life. They represent the elusive illusion of authentic experience, a tantalizing beauty never quite reachable. For #TFWGucci, a #LeMarchédesMerveilles watch on his wrist and a bunch of flowers in his fist, Arthur is still frustrated. – Text by @kchayka. Discover more through link in bio.

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#TFWGucci Goth Shakira @gothshakira is a Montreal-based artist whose Instagram meme account is inspired by Latin American style and queer culture. Mingling Spanish and English, Goth Shakira’s memes are collages with a message about feminism, freedom, and creativity. She consciously pushes the boundaries of memes into visual art, participating in panels and exhibitions that frame digital artifacts as just another, equally important part of physical culture. — @kchayka Discover more through link in bio.

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#TFWGucci Collage artist @edouardtaufenbach, takes a serialized tack when constructing his kaleidoscopic, hand-glued collections of photographs. The artist’s work for #TFWGucci is nostalgic, winsome, and abstract. Interpreting the image, @cabbagecatmemes (John Trulli) finds a commentary on waiting for friends to go out one night. – Text by @helenh0lmes Read more through link in bio.

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