PETA or People for the Ethical Treatment of Animals, an organisation that is known for actively working for the cause of animals and their dignified living has come under fire for ill-treating animals and for being deeply misogynistic in its ad campaigns. Twitter user CarysJO took on social media to expose how PETA’s marketing campaigns used women and objectified them in order to portray animal cruelty. As ironic as this sounds, CarysJO posted the advertisements as proof after another Lifestyle LGBT YouTuber, Calum McSwiggan claimed that PETA actually did more harm to animals and in the name of welfare for animals, it just mints profits to keep its business running.
PETA is known for working towards welfare for animals and protecting their rights to live a dignified life. There wouldn’t be anyone who wouldn’t be aware of the organisations as leading Hollywood and Bollywood stars have been actively campaigning for them in order to spread awareness about animal rights.
It is not something new and not the first time that PETA’s sexism has been called out, the organisation has been blatantly objectifying women for years now without paying heed to any criticism.
Carys posted these photographs in response to Calum McSwiggan’s when the latter exposed PETA’s claims of animal welfare as deeply flawed:
1. Celina Jaitely, Former Miss India and actress
And you haven’t even touched on their history of using the objectification of women and body-shaming in their marketing campaigns! pic.twitter.com/w4OhhjAZD0
— Carys (@CarysJO) July 15, 2017
2. WOW! Whales being compared with fat on a ‘woman’s body’ *Slow Clap*
— Carys (@CarysJO) July 15, 2017
3. Pamela Anderson, Hollywood actress and Model
— Carys (@CarysJO) July 15, 2017
(Also read: Condom ad talks about something most ads don’t, that women enjoy sex too – Watch)
4. Sherlyn Chopra, Indian model and actress
— Carys (@CarysJO) July 15, 2017
5. Although another version of this one also featured a man, but still…WHY?
— Carys (@CarysJO) July 15, 2017
5. Elen Rivas, Argentine actress
— Carys (@CarysJO) July 15, 2017
Some reactions to Carys’ post :
The weird thing about PETA is that they’re unaware that they unknowingly used MISOGYNIC THEMES ON THEIR ADS!!! HOW FUCKING IRONIC OF THEM!!! pic.twitter.com/iiWW3prlSq
— Fujita Zetsubō (@mhbriana) July 15, 2017
wow this is gross
— Phia. (@PhiaGreenleaf) July 15, 2017
For those who don’t know, Argentina is quite popular for bullfighting. The comment below points out to the fact:
note there’s some shitty racism in this particular one as well
— projectile menses (@pebblepossum) July 15, 2017
this is repulsive. i contacted them once about this and they said they were “changing their marketing strategy to appeal to younger people”
— Miri Boheme (@MiriBoheme) July 19, 2017
This one goes for Celina Jaitely’s ad:
Kind of shows that they won’t give value to an elephant in that Photo. Sex & pornography is on their mind all the time.
— Nation First News (@khAAJTAKNews) July 16, 2017
The latest ad featuring Sunny Leone promoting Vegetarianism cannot missed here.
Sizzling @SunnyLeone proclaims “Spice Up Your Life! Go Vegetarian” in new PETA ad. https://t.co/9wJwVmgK8s pic.twitter.com/VRCeBaLvAD
— PETA India (@PetaIndia) June 2, 2017
Yeah, because that’s what appeals to the ‘younger audience’. Don’t know how many would agree to that.
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