Sunny Leone has always been a topic of discussion, whether she may like it or not. Whether it was the actress’ intention to be this popular or not is still debated. Her career in the porn industry, her item numbers in Bollywood and more recently her condom ads, Sunny Leone is one person who has been constantly pitted against her work and ridiculed for her choices. With the Navaratri festival just around the corner, Sunny featured in a contraceptive advertisement by the condom manufacturing company Manforce. The advertisement in itself isn’t inflammatory, but because some religious sentiments hiding under the bed decided to make themselves available, we have to talk about this.
The advertisement, which features in Gujarati, says: ‘Aa Navratriye ramo, paraantu prem thi’ (Play this Navratri but with love). Loosely translated in Hindi, it would mean: ‘Khelo magar pyar se’.
And then Twitter had to throw angry insults because Sunny had managed to hurt some religious sentiments:
I gurantee you @SunnyLeone you will be punished soon for the condom advertisement which insulted the feeling of hindu religion pic.twitter.com/FIIe51zs4Q
— Riya महादेवभक्त (@riyathedevotee) September 19, 2017
Some questioned how such ads never made it to the hoardings around Eid and Christmas
Every one take Hindu Gods & Hindu festivals for granted. Do they post similar ads on Eid & Christmas? Shame on you @SunnyLeone #SunnyAdRow pic.twitter.com/p095TrTUbS
— Rohit Choudhary (@irohitchoudhary) September 19, 2017
Sunny Leone condom ad for Navratri in Guj. How Hindus have allowed their festivals to celebrate the divine to degrade to gutter mentality pic.twitter.com/3lepb8UilR
— dehydratedpaani (@dehydratedpaani) September 19, 2017
If our society is so weak that a condom add is shaking the root of the festival. stop giving importance 2 waste we have more concerns to do
— ANUJ KUMAR (@_Anuj_kumar) September 19, 2017
Others demanded action against the pharmaceutical company and Sunny herself
What action is taken against “Mankind Pharma”, @ManforceIndia & @SunnyLeone for #Navratri themed condom ad ?@HMOIndia @vijayrupanibjp pic.twitter.com/SOrIXAYIbu
— ShankhNaad (@ShankhNaad) September 19, 2017
I gurantee you @SunnyLeone you will be punished soon for the condom advertisement which insulted the feeling of hindu religion
— Riya महादेवभक्त (@riyathedevotee) September 19, 2017
According to a report in News18, organisations like Hindu Yuva Vahini and other Hindu outfits in Gujarat are up in arms against the advertisement that made an appearance in Surat.
Hindu yuva vahini in Gujarat have problem with sunny Leone in navratri themed condom ad!! Some responses were “vulgar dress”,”free sex”
— Saileena (@saileenas) September 19, 2017
To which this woman had a befitting reply:
hindu Groups Protesting for against #SunnyLeone for endorcing a condom brand and safe sex, are the reasons for #India‘s overpopulation.
— Rini Dixit (@DixitRini) September 19, 2017
The outfit openly called out Sunny Leone for using the opportunity to earn more money and went on to defame her as a “porn star” in protests.
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The Confederation of All India Traders (CAIT) went to the extent of writing a letter to Ram Vilas Paswan, the Minister for Consumer Affairs:
This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake. The most irresponsible act of its brand ambassador Ms Sunny Leone is an ample testimony of the fact that in the lust of earning huge money, these brand ambassadors can go to any level irrespective of pious and religious occasion of Navratri even (sic).
The CAIT hopes to call a ban on the ad for using objectionable content apparently.
Perhaps, even after the short-lived controversy, Manforce and even Sunny may be justified in the putting up banners. I mean it is advertising, after all, and irrespective of the timing, it must fulfill its purpose. Right? Do you think that this ad is justified? Tell us in the comment section below.
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