If we were to tell you that the west has “discovered” something that the Indians have known for long, you would probably say, “what’s new about that?” Yes, we know that that happens quite often but this time, we have had it. A Czech company named Yoni has come up with a trendy new toothbrush- Meswak sticks, you know, the thing that Indians have been using for just about centuries!
The Miswak stick, that distasteful branch of a toothbrush that our grandparents made us use, is now being sold by a Czech company. And you will be surprised to hear the price. Each twig is being sold at 3.90 pounds, i.e., Rs. 315. This is just absurd!
Be it the Basmati patent battle or the never-ending debate about who discovered the medicinal properties of turmeric, the west has always managed to monetise India things, always pretending to have discovered or invented them.
We will have you know that these “innovative” twigs have been in use in India and other parts of the world like the Central and Southwest Asia, Arab peninsula, and several parts of Africa for over 7,000 years!
Looks like Indians have just about had it with the west because Twitter exploded with reactions to this costly Miswak. Here is what some people had to say:
How about getting back to neem and miswak sticks
Or you need #colgate or #pepsodent to package it.. ?? https://t.co/xjCcnVuXOJ— Gaurav Gurjar (@gauravgurjar14) April 13, 2017
Rebranded a miswak and selling for £4 lolhttps://t.co/oBEa2fu60U
— (@IslamMoses) April 12, 2017
rawtoothbrush???? BRUH did they just gentrified the miswak pic.twitter.com/MFenaEXGoG
— Abu Vimto (@IspeakG) April 12, 2017
how has miswak been gentrified into a 'twigbrush' tauba tauba
— !¡ (@MrPafrican) April 12, 2017
Really? You're going to take #Miswak, take a few edgy photos with some YT hipsters and try re-brand it the #rawtoothbrush. No. Just No.
— Kamil_Kamikazi (@TheKamikazi) April 12, 2017
They are thousand years late in their "discovery" We've been using MISWAK since forever. #NotaRawToothbrush https://t.co/ET7OyasOtA
— Saeed Abduh Malizani (@saeedmalizani) April 12, 2017
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